Why Home Staging Works
If you house could be sold looking the way a model home does, do you think it might bring in more money? Chances are it would! That's why Home Staging is a growing profession that's rapidly changing the way homes are sold.
Home Staging can easily increase the selling price of your home by $10,000 to $50,000 with minimal investment. Referred to as "the dream weavers of the real estate world" (Forbes, 2002), Home Stagers can take a home and transform it into another house entirely--often in a matter of days! These dramatic results can help you sell in record time and get top dollar for your home.
The good news is that an award winning SW Orlando Realtor(r) is offering Home Staging as part of her services to sellers. Mary Abrams with Prudential Florida WCI Realty is taking her real estate business to a higher level with her new venture ReDesign My Space(tm). "Have you ever wondered why the homes in decorating magazines look just a little more attractive than yours? That's easy, they're staged," says Abrams.
Home Staging is a long time tradition in magazines. They send out a crew to clean, spruce and ReDesign the space, and as if like magic, they create a warm and eye-catching room, which appeals to a far-reaching audience. This is something that can easily be done in your home.
The Home Staging process works in both "buyer's" and "seller's" markets. In a buyer's market the available listings exceed demand. Higher inventory of homes mean that houses for sale tend to sit for longer periods-house hunters can afford to take their time and be more demanding about what they buy.
In a seller's market, where inventory is lower, more buyers are chasing fewer available homes. Buyers can't afford to take their time making a decision because many homes are selling fast, often with multiple offers. With proper Home Staging, these multiple offers can be driven to sometimes- ridiculous levels.
Today's market conditions in Orlando are much different than they were a year ago. With thousands of homes on the market, buyers have time and selection on their side and they can be very picky. Obviously, the homes that show the best will sell faster and for more money. It's easy to see that when there are too many homes on the market, the staged homes will sell faster than competitors that don't show as well. In slower market conditions Home Staging is more important than ever!
After redesigning and selling homes at significant profit, Abrams created the ReDesign My Space(tm) process to help clients benefit from their experience.
Abrams has extensive experience in sales and marketing, project management and client service- all tools necessary to help you sell your house quickly and for top dollar. These traits, combined with an understanding of the target market, a flair for design and knowing why people buy are critical to getting the job done right.
One client was able to sell a condo that had sat on the market for 9 months without a single offer. Mary spent two hours rearranging all the contents and the next person to see it bought it!
Of course, it's no surprise clean home sell; organized homes sell; updated homes sell. People probably won't remember the color of the pool bathroom floor, but they will remember the feel of your house and hopefully be able to envision themselves living there.
A professional Home Stager will pay attention to even smallest detail to create the right mood in each room. Abrams is a true professional who knows Home Staging and the Real Estate business- a powerful, winning combination for sellers.
Another client called to say that for the first time she's mortgage free because she got $60,000 more for her home than expected. Bottom line... the ReDesign My Space(tm) process can make a huge difference in the outcome when you put your home on the market.
TV shows like “House Doctor," "Sell this House," “Designed to Sell," and "Buy Me!" increase awareness and demand for home staging services. With more and more staged homes on the market, the ones that aren’t staged look even worse by comparison.
With a wide range of suppliers, ReDesign My Space(tm) will source the right furniture and accessories for your particular home.
Done right, home staging provides an excellent return on investment- helping you sell your home more quickly and for top dollar (forget weeks/months of endless and inconvenient showings). After man clients see their homes staged, they come to realize hoe much better their lives become living without the clutter in a beautiful environment. People tend to want to live this way all the time.
